Here’s another reason AMP is important: if a search engine sees that your site won’t load quickly enough for mobile users, Google won’t show it at the top of the search results. So you can see why a fast load time can potentially make or break your company’s growth. Today, many businesses rely on their websites to convert, as is probably the case with your business. And 73% of mobile users say they’ve visited a website that was too slow.īut how do these numbers affect your bottom line? Why does AMP matter?ĪMP matters because of this statistic: a one-second delay in load time can result in a 7% loss of conversions. That makes sense because 53% of people leave a website if it takes longer than three seconds to load. Google released AMP in October 2015 with its main focus being speed. On top of that, Google then “flattens” your site to make it load even quicker. This strips away a lot of the elements on your site that make it load slower, in turn, making it faster. In reality, what happens is that Google AMP creates a duplicate of your website in AMP HTML format, which is built upon previously existing web technologies. AMP is meant to make these mobile pages load faster and easier to scroll through. Google AMP stands for Google Accelerated Mobile Pages and it’s an open-source catalog of website pages that are mobile-friendly. How to Test That Google AMP Works Correctly.How To Setup Google AMP for WordPress – Enable AMP in WordPress.
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